São Paulo · Brazil
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Cases · Technology & intellectual property · Trademarks, brands & counterfeiting
Stop counterfeits at the border and online
Fake versions of our products are being sold abroad. What can we do?
WONE Global records your rights with customs, runs takedowns with online marketplaces and coordinates action against sellers with local investigators.
Countries in the typical case Italy · United Arab Emirates · Oman
The situation
What is happening
Fake versions of your products are entering markets through ports, marketplaces and social media.
What is at stake
Counterfeits take sales, harm reputation and can create safety liability.
Who faces this
- Corporations
- Mid-sized companies
A scenario
Sportswear brandMid-sized company · from Italy · in United Arab Emirates, Oman
Counterfeits of its products are sold on marketplaces and shipped through two Gulf ports.
Where it ends Fewer fakes reaching customers.
A representative scenario of the work WONE Global coordinates, not a specific client’s matter.
Also asked as “Counterfeits on online marketplaces”“Customs recordal for our brand”“Counterfeit versions of our products are being sold online”“A customs authority has seized goods bearing our mark”
The solution
How WONE Global handles it
WONE Global records your rights with customs, runs takedowns with online marketplaces and coordinates action against sellers with local investigators.
Usually led by Intellectual Property & Brand Protection, with Trade, Customs & Supply Chain, Disputes & Resolution and Risk, Compliance & Financial Integrity.
Step by step, in the scenario
- Week 1Rights recorded with customs in both countries.
- Week 2Marketplace takedowns started.
- Weeks 3-8Investigators trace the sellers; action taken.
- ThenMonthly monitoring.
Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.
Decisions
The decisions involved
- 01Customs recordal, marketplace takedowns or criminal complaints
- 02Which markets and channels to prioritise
- 03How to work with customs, online marketplaces and investigators
Outcomes
What you receive
- Customs recordals in priority markets
- Takedown programme with online marketplaces
- Enforcement actions against sources where justified
This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.
Services
The services involved
One area of expertise usually leads; the others move with it. WONE Global keeps them connected across every country involved.
Who handles it
Intellectual Property & Brand Protection, market by market
The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.
- Italyin the typical case On request Availability confirmed before any work begins Bring a requirement →
- Omanin the typical case On request Availability confirmed before any work begins Bring a requirement →
- United Arab Emiratesin the typical case On request Availability confirmed before any work begins Bring a requirement →
- Brazil WONE Global Partner Luis Felipe Balieiro Lima · Partner Brief this Partner →
- Poland WONE Global Partner Andrzej Zacharzewski · Partner Brief this Partner →
- South Africa WONE Global Partner Kameel Keshav CA(SA) · Managing Partner Brief this Partner →
- Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
- India On request Availability confirmed before any work begins Bring a requirement →
- Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
- Singapore On request Availability confirmed before any work begins Bring a requirement →
- United Kingdom On request Availability confirmed before any work begins Bring a requirement →
- United States On request Availability confirmed before any work begins Bring a requirement →
Other markets: WONE Global covers 100 countries. Name yours in the requirement →
São Paulo · Brazil
Kraków · Poland
Johannesburg · South Africa
Kampala · Uganda
Munich · Germany
Palermo · ArgentinaWONE Global Partner · Argentina
Dr. Silvia Patricia Maccari
She is a lawyer, graduated from the Faculty of Law and Social Sciences of the University of Buenos Aires. She took his first steps in the nation\'s judiciary, in the National Labor Court, where he developed a rapid care…
Discover
Where this case connects
The markets, corridors and guides behind this case, and the questions to put to Ask WONE below. Every link opens a page that links back here.
Markets in the typical case
Corridors
Services and subject
Worked examples
How it goes in practice
Researched corridor journeys, and representative scenarios on the same subject. None is a specific client’s matter.
- India ↔ United Arab Emirates · researched journeyAn Indian manufacturer sets up a UAE regional hubRead the journey →
- UAE ↔ Europe · researched journeyA UAE company sets up a GmbH in GermanyRead the journey →
- Mid-sized company · from Spain · in ChinaIt finds that a local importer has already filed its brand in China.How WONE Global handles it →
Trademarks, brands & counterfeiting
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WONE Global Intelligence
Ask about doing business across borders
Ask in your own words. Answers come from WONE Global's checked records, with every source shown, and end with the named Partner who can act. Go deeper on any point, or build a decision file.
UNIONE™ · Before You Arbitrate™
If this becomes a dispute, test it first.
Test the claim or the defence, the evidence, the exposure and the settlement options before committing to formal proceedings.
01 · Before signatureBefore You Sign™Get the dispute clause, governing law, seat, notices and escalation steps right while the contract can still change.Review the contract 02 · A dispute is emergingBefore You Arbitrate™Test the claim or the defence, the evidence, the exposure and the settlement options before committing to formal proceedings.Test the claim 03 · A binding decision is neededArbitrationStart, answer or run an administered arbitration under the UNIONE™ Rules, with procedure sized to the value, urgency and evidence.Open arbitration 04 · Before enforcementBefore You Enforce™Plan recognition, assets, jurisdiction and security, including State and State-owned parties, before committing to enforcement.Plan recovery
For this moment
Before You Arbitrate™Independent Assessment™Claim Viability™, Defence Exposure™, Evidence Gap Map™ and Settle or Proceed™, before money is committed to proceedings.Before You Arbitrate™Structured Resolution™Mediation, neutral evaluation and expert determination, run to a timetable.
UNIONE™ is the UNBOUNDED™ Global Ecosystem's institution for cross-border dispute prevention, resolution, arbitration and enforcement. Like WONE Global, it is part of the ecosystem, and the two work as one. Links open theunione.org. Visit UNIONE™