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Cases · Technology & intellectual property · Trademarks, brands & counterfeiting

Stop a copycat brand in another market

Someone is selling under our brand in another country. How do we stop them?

WONE Global has an IP professional in that market establish your rights, file opposition, cancellation or customs action in the right order, and negotiate or litigate a buy-back if that is faster.

Countries in the typical case France · United Arab Emirates

The situation

What is happening

A competitor or distributor is selling under your brand, or something confusingly close, in a market where you have no registration.

What is at stake

Every month the copycat trades, they take sales and reputation, and if they own the registration they can block your own goods.

Who faces this

  • Corporations
  • Mid-sized companies
  • Founders and growing companies

A scenario

Cosmetics brandMid-sized company · from France · in United Arab Emirates

Its former Gulf distributor has registered the brand in its own name and is using the registration to block the brand's own imports. Sales in the region have stopped.

Where it ends The brand back in the company's name and imports moving again.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Our former distributor registered our trade mark abroad”“A competitor copied our brand overseas”“A competitor is using a confusingly similar brand name”“Our trademark has been filed by someone else in another country”“An overseas distributor is misusing our trademark”“A competitor has copied distinctive product packaging”“A franchisee refuses to stop using our brand after termination”

The solution

How WONE Global handles it

WONE Global has an IP professional in that market establish your rights, file opposition, cancellation or customs action in the right order, and negotiate or litigate a buy-back if that is faster.

Usually led by Trade marks, patents and brands, with Disputes and arbitration, Contracts and commercial law and Customs, trade and export controls.

Step by step, in the scenario

  1. First daysAn IP professional in the UAE confirms the registration and the brand’s prior use and reputation.
  2. Weeks 1-2Cancellation action filed; customs told the real owner’s position.
  3. Weeks 2-6Negotiation with the distributor runs in parallel: assignment back or litigation.
  4. ThenRegistrations filed in the other Gulf countries so it cannot happen again.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01Whether you hold rights there through registration, use or reputation
  2. 02Opposition, cancellation, customs action or court proceedings, and in what order
  3. 03Whether to settle, buy back the mark or litigate

Outcomes

What you receive

  • An assessment of your rights in that market
  • Filed opposition, cancellation or enforcement action
  • A registration plan so it cannot happen elsewhere

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Who handles it

Trade marks, patents and brands, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Francein the typical case On request Availability confirmed before any work begins Bring a requirement →
  2. United Arab Emiratesin the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. Poland WONE Global Partner Anna Pawlikowska · Partner Brief this Partner →
  4. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  5. India On request Availability confirmed before any work begins Bring a requirement →
  6. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  7. Singapore On request Availability confirmed before any work begins Bring a requirement →
  8. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  9. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Anna PawlikowskaKraków · Poland

WONE Global Capability Partner · Poland

Anna Pawlikowska

Partner · Zacharzewski & Partners Law Office · Kraków

Legal Adviser. Co-founder of the Firm. Has been advising parties on technology contracts for more than a dozen years. Specialises in intellectual property law and new technologies. Provides day-to-day legal services to …

Tony Galandi KiireKampala · Uganda

WONE Global Capability Partner · Uganda

Tony Galandi Kiire

Managing Partner · Diamond Advocates · Kampala

Tony Kiire is the Founding and Managing Partner of Diamond Advocates, where he leads the Technology, Innovation, and Intellectual Property Law practice. He is also the founder of Lawtech Associates and Consult, the comp…

Dr. Silvia Patricia MaccariPalermo · Argentina

WONE Global Capability Partner · Argentina

Dr. Silvia Patricia Maccari

Lawyer · Maccari Adam & Asociados · Palermo

She is a lawyer, graduated from the Faculty of Law and Social Sciences of the University of Buenos Aires. She took his first steps in the nation's judiciary, in the National Labor Court, where he developed a rapid caree…

Andrzej ZacharzewskiKraków · Poland

WONE Global Capability Partner · Poland

Andrzej Zacharzewski

Complete profile

Partner · Zacharzewski & Partners Law Office · Kraków

Attorney at Law. Co-founder of the law firm. Provides litigation services to banks and advises corporate clients in international trade. Supervises the work of the Litigation Department and the International Desk. Chair…

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UNIONE™ · Before You Arbitrate™

If this becomes a dispute, test it first.

Test the claim or the defence, the evidence, the exposure and the settlement options before committing to formal proceedings.

For this moment

UNIONE™ is the UNBOUNDED™ Global Ecosystem's institution for cross-border dispute prevention, resolution, arbitration and enforcement. Like WONE Global, it is part of the ecosystem, and the two work as one. Links open theunione.org. Visit UNIONE™ · Disputes with WONE Global and UNIONE™