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Cases · Technology & intellectual property · Trademarks, brands & counterfeiting

Protect a brand before entering new markets

We're launching in new countries. Is our brand protected there?

WONE Global checks availability in each target market, files through the right national or international route and sets up watch services.

Countries in the typical case Australia · Singapore · Japan · South Korea · Indonesia · Thailand

The situation

What is happening

You plan to sell in several new countries and need the brand registered before launch, not after a squatter does it.

What is at stake

Launch first and file later, and someone else may already own your name when you arrive.

Who faces this

  • Corporations
  • Mid-sized companies
  • Founders and growing companies

A scenario

Food brand, founder-ledFounder-led company · from Australia · in Singapore, Japan, South Korea and 2 more

It is about to launch in five Asian markets through online marketplaces and has filed nowhere outside Australia.

Where it ends A brand registered before the launch, not after a copycat.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Register our trade mark before launch”“Which countries should we register our brand in?”“We need to protect a new brand before international launch”

The solution

How WONE Global handles it

WONE Global checks availability in each target market, files through the right national or international route and sets up watch services.

Usually led by Trade marks, patents and brands, with Market research and partner checks and Contracts and commercial law.

Step by step, in the scenario

  1. Week 1Availability checked in all five markets at once.
  2. Week 2Filings made, national or international route by market.
  3. Months 2-9Examiners’ objections answered locally.
  4. ThenMarks recorded with marketplaces for takedowns.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01Which countries and classes to file in, and via national filings or the Madrid system
  2. 02Whether the name works and is available in each language and script
  3. 03Which filings must exist before marketplaces will list the brand

Outcomes

What you receive

  • A clearance and filing plan by country
  • Applications filed with priority dates secured
  • A watch service for conflicting filings

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Services

The services involved

One area of expertise usually leads; the others move with it. WONE Global keeps them connected across every country involved.

  1. Usually leadsTrade marks, patents and brands2 markets with a named lead→
  2. Often involvedMarket research and partner checksArranged on request→
  3. Often involvedContracts and commercial law12 markets with a named lead→

Who handles it

Trade marks, patents and brands, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Australiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  2. Indonesiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. Japanin the typical case On request Availability confirmed before any work begins Bring a requirement →
  4. Singaporein the typical case On request Availability confirmed before any work begins Bring a requirement →
  5. South Koreain the typical case On request Availability confirmed before any work begins Bring a requirement →
  6. Thailandin the typical case On request Availability confirmed before any work begins Bring a requirement →
  7. Poland WONE Global Partner Anna Pawlikowska · Partner Brief this Partner →
  8. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  9. India On request Availability confirmed before any work begins Bring a requirement →
  10. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  11. United Arab Emirates On request Availability confirmed before any work begins Bring a requirement →
  12. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  13. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Anna PawlikowskaKraków · Poland

WONE Global Capability Partner · Poland

Anna Pawlikowska

Partner · Zacharzewski & Partners Law Office · Kraków

Legal Adviser. Co-founder of the Firm. Has been advising parties on technology contracts for more than a dozen years. Specialises in intellectual property law and new technologies. Provides day-to-day legal services to …

Tony Galandi KiireKampala · Uganda

WONE Global Capability Partner · Uganda

Tony Galandi Kiire

Managing Partner · Diamond Advocates · Kampala

Tony Kiire is the Founding and Managing Partner of Diamond Advocates, where he leads the Technology, Innovation, and Intellectual Property Law practice. He is also the founder of Lawtech Associates and Consult, the comp…

Dr. Esteban Lucio MaccariBuenos Aires · Argentina

WONE Global Capability Partner · Argentina

Dr. Esteban Lucio Maccari

Managing Director · Maccari Adam & Asociados · Buenos Aires

He is a lawyer with a degree from the University of Buenos Aires and a degree in Spanish Law. He completed postgraduate studies in Strategic Business Management at the Polytechnic University of Madrid and the Glocoll at…

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