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Cases · Technology & intellectual property · Trademarks, brands & counterfeiting

Protect brand and IP in the destination market

Do we need to register our brand before we export?

WONE Global checks availability, files the marks that matter before launch and sets up monitoring and customs recordal in the destination market.

Countries in the typical case Spain · China

The situation

What is happening

What is at stake

In most countries the first to file owns the brand; a distributor or competitor can register it and block your goods.

A scenario

Olive oil producerMid-sized company · from Spain · in China

It finds that a local importer has already filed its brand in China.

Where it ends The brand back in the right hands.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Is our trade mark protected abroad?”“Can someone register our brand before we arrive?”

The solution

How WONE Global handles it

WONE Global checks availability, files the marks that matter before launch and sets up monitoring and customs recordal in the destination market.

Usually led by Trade marks, patents and brands, with Contracts and commercial law.

Step by step, in the scenario

  1. Day 1WONE Global has an IP professional in China check the filing.
  2. Week 1Opposition or invalidation filed.
  3. Weeks 2-4Own filings made in key classes.
  4. ThenCustoms recordal and monitoring.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01Which marks, designs and domains to register
  2. 02Whether someone has already registered your brand
  3. 03How distributors may use your brand

Outcomes

What you receive

  • Clearance search results
  • Trade mark and design filings
  • Brand-use terms in commercial contracts

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Services

The services involved

One area of expertise usually leads; the others move with it. WONE Global keeps them connected across every country involved.

  1. Usually leadsTrade marks, patents and brands2 markets with a named lead→
  2. Often involvedContracts and commercial law12 markets with a named lead→

Who handles it

Trade marks, patents and brands, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Chinain the typical case On request Availability confirmed before any work begins Bring a requirement →
  2. Spainin the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. Poland WONE Global Partner Anna Pawlikowska · Partner Brief this Partner →
  4. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  5. India On request Availability confirmed before any work begins Bring a requirement →
  6. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  7. Singapore On request Availability confirmed before any work begins Bring a requirement →
  8. United Arab Emirates On request Availability confirmed before any work begins Bring a requirement →
  9. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  10. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Anna PawlikowskaKraków · Poland

WONE Global Capability Partner · Poland

Anna Pawlikowska

Partner · Zacharzewski & Partners Law Office · Kraków

Legal Adviser. Co-founder of the Firm. Has been advising parties on technology contracts for more than a dozen years. Specialises in intellectual property law and new technologies. Provides day-to-day legal services to …

Tony Galandi KiireKampala · Uganda

WONE Global Capability Partner · Uganda

Tony Galandi Kiire

Managing Partner · Diamond Advocates · Kampala

Tony Kiire is the Founding and Managing Partner of Diamond Advocates, where he leads the Technology, Innovation, and Intellectual Property Law practice. He is also the founder of Lawtech Associates and Consult, the comp…

Dr. Esteban Lucio MaccariBuenos Aires · Argentina

WONE Global Capability Partner · Argentina

Dr. Esteban Lucio Maccari

Managing Director · Maccari Adam & Asociados · Buenos Aires

He is a lawyer with a degree from the University of Buenos Aires and a degree in Spanish Law. He completed postgraduate studies in Strategic Business Management at the Polytechnic University of Madrid and the Glocoll at…

WONE Global Intelligence

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