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Cases · Technology & intellectual property · Trademarks, brands & counterfeiting

A celebrity endorsement has triggered brand rights questions

Usually led by Trade marks, patents and brands, with Disputes and arbitration and Customs, trade and export controls. WONE Global brings the areas of expertise and countries together, with a named professional in each market where one is published.

The situation

What is happening

Brand registrations, copycats, counterfeits, domain names and licences.

The first questions

  • Where is the brand registered, and where is it used?
  • Who is copying it, and where?
  • What evidence of sales or confusion exists?
  • Which markets matter most?

Who faces this

  • Brands
  • Founders
  • Manufacturers
  • Creators

Cross-border complications to check

  • IP territory & exhaustionProtected rights and permitted resale differ by market and product · Intellectual Property & Brand Protection
  • Court vs arbitration forumAgreement uses arbitration while assets and key witnesses are in different countries · Disputes & Resolution
  • Recognition of judgmentsA party wins abroad but needs lawful local recognition and enforcement · Disputes & Resolution

The solution

How WONE Global handles it

Usually led by Trade marks, patents and brands, with Disputes and arbitration and Customs, trade and export controls.

How WONE Global usually approaches trademarks, brands & counterfeiting

  1. 01Check rights in each market.
  2. 02File, oppose or cancel registrations.
  3. 03Act with customs, online marketplaces and courts.
  4. 04Close gaps so it does not recur.

General guidance for this subject. The route for your case depends on the countries, the deadlines and what you already hold.

Services

The services involved

One area of expertise usually leads; the others move with it. WONE Global keeps them connected across every country involved.

  1. Usually leadsTrade marks, patents and brands2 markets with a named lead→
  2. Often involvedDisputes and arbitration5 markets with a named lead→
  3. Often involvedCustoms, trade and export controlsArranged on request→

Who handles it

Trade marks, patents and brands, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Poland WONE Global Partner Anna Pawlikowska · Partner Brief this Partner →
  2. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  3. India On request Availability confirmed before any work begins Bring a requirement →
  4. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  5. Singapore On request Availability confirmed before any work begins Bring a requirement →
  6. United Arab Emirates On request Availability confirmed before any work begins Bring a requirement →
  7. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  8. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Anna PawlikowskaKraków · Poland

WONE Global Capability Partner · Poland

Anna Pawlikowska

Partner · Zacharzewski & Partners Law Office · Kraków

Legal Adviser. Co-founder of the Firm. Has been advising parties on technology contracts for more than a dozen years. Specialises in intellectual property law and new technologies. Provides day-to-day legal services to …

Tony Galandi KiireKampala · Uganda

WONE Global Capability Partner · Uganda

Tony Galandi Kiire

Managing Partner · Diamond Advocates · Kampala

Tony Kiire is the Founding and Managing Partner of Diamond Advocates, where he leads the Technology, Innovation, and Intellectual Property Law practice. He is also the founder of Lawtech Associates and Consult, the comp…

Dr. Silvia Patricia MaccariPalermo · Argentina

WONE Global Capability Partner · Argentina

Dr. Silvia Patricia Maccari

Lawyer · Maccari Adam & Asociados · Palermo

She is a lawyer, graduated from the Faculty of Law and Social Sciences of the University of Buenos Aires. She took his first steps in the nation's judiciary, in the National Labor Court, where he developed a rapid caree…

Andrzej ZacharzewskiKraków · Poland

WONE Global Capability Partner · Poland

Andrzej Zacharzewski

Complete profile

Partner · Zacharzewski & Partners Law Office · Kraków

Attorney at Law. Co-founder of the law firm. Provides litigation services to banks and advises corporate clients in international trade. Supervises the work of the Litigation Department and the International Desk. Chair…

WONE Global Intelligence

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