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Cases · Specialist sectors · Sports, athletes & sporting institutions

Sell broadcast and media rights for sport

How do we sell our media rights internationally?

WONE Global structures rights packages by territory and channel and prepares the licences, with tax reviewed on the income from each.

Countries in the typical case Philippines · Indonesia · Vietnam · Thailand · Malaysia

The situation

What is happening

A league, federation or event wants to sell media rights internationally.

What is at stake

Poorly packaged rights leave money on the table and create conflicts between territories.

Who faces this

  • Corporations
  • Sport and entertainment

A scenario

Basketball leagueSport and entertainment · from Philippines · in Indonesia, Vietnam, Thailand and 1 more

It is selling streaming rights across Asia.

Where it ends Rights sold well.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Broadcast rights deals abroad”“Media rights licensing by territory”“A sports event organiser is negotiating broadcasting rights”

The solution

How WONE Global handles it

WONE Global structures rights packages by territory and channel and prepares the licences, with tax reviewed on the income from each.

Usually led by Trade marks, patents and brands, with Contracts and commercial law, Buying, selling and investing and Tax and structuring.

Step by step, in the scenario

  1. Weeks 1-2Rights packaged by territory.
  2. Weeks 3-6Licences negotiated.
  3. Week 7Tax on income.
  4. ThenSigned.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01Packaging of rights by territory and channel
  2. 02Competition law limits on selling
  3. 03Collection of fees and tax

Outcomes

What you receive

  • Rights packages and tender process
  • Media rights agreements
  • Payment and tax arrangements

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Who handles it

Trade marks, patents and brands, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Indonesiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  2. Malaysiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. Philippinesin the typical case On request Availability confirmed before any work begins Bring a requirement →
  4. Thailandin the typical case On request Availability confirmed before any work begins Bring a requirement →
  5. Vietnamin the typical case On request Availability confirmed before any work begins Bring a requirement →
  6. Poland WONE Global Partner Anna Pawlikowska · Partner Brief this Partner →
  7. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  8. India On request Availability confirmed before any work begins Bring a requirement →
  9. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  10. Singapore On request Availability confirmed before any work begins Bring a requirement →
  11. United Arab Emirates On request Availability confirmed before any work begins Bring a requirement →
  12. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  13. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Anna PawlikowskaKraków · Poland

WONE Global Capability Partner · Poland

Anna Pawlikowska

Partner · Zacharzewski & Partners Law Office · Kraków

Legal Adviser. Co-founder of the Firm. Has been advising parties on technology contracts for more than a dozen years. Specialises in intellectual property law and new technologies. Provides day-to-day legal services to …

Tony Galandi KiireKampala · Uganda

WONE Global Capability Partner · Uganda

Tony Galandi Kiire

Managing Partner · Diamond Advocates · Kampala

Tony Kiire is the Founding and Managing Partner of Diamond Advocates, where he leads the Technology, Innovation, and Intellectual Property Law practice. He is also the founder of Lawtech Associates and Consult, the comp…

Dr. Esteban Lucio MaccariBuenos Aires · Argentina

WONE Global Capability Partner · Argentina

Dr. Esteban Lucio Maccari

Managing Director · Maccari Adam & Asociados · Buenos Aires

He is a lawyer with a degree from the University of Buenos Aires and a degree in Spanish Law. He completed postgraduate studies in Strategic Business Management at the Polytechnic University of Madrid and the Glocoll at…

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