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Cases · Specialist sectors · Sports, athletes & sporting institutions

Protect a sports brand and its merchandise

Fake merchandise with our club or athlete brand is being sold. What can we do?

WONE Global registers the rights, records them with customs and takes action against sellers, online and on the ground.

Countries in the typical case India · United Arab Emirates · Bangladesh

The situation

What is happening

A club, league or athlete brand is being copied on merchandise abroad.

What is at stake

Counterfeit merchandise takes revenue from clubs, leagues and athletes and damages the brand with fans.

Who faces this

  • Corporations
  • Sport and entertainment

A scenario

Cricket leagueSport and entertainment · from India · in United Arab Emirates, Pakistan, Bangladesh

It finds counterfeit team shirts sold in three countries.

Where it ends Fewer fakes.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Counterfeit sports merchandise”“Licensing sports merchandise abroad”

The solution

How WONE Global handles it

WONE Global registers the rights, records them with customs and takes action against sellers, online and on the ground.

Usually led by Intellectual Property & Brand Protection, with Trade, Customs & Supply Chain and Disputes & Resolution.

Step by step, in the scenario

  1. Week 1Rights recorded.
  2. Week 2Takedowns.
  3. Weeks 3-6Seller actions.
  4. ThenMonitoring.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01Registration gaps by country
  2. 02Licensing programme for official merchandise
  3. 03Enforcement against counterfeiters

Outcomes

What you receive

  • Trade mark filings
  • Licensing agreements
  • Enforcement actions and customs recordals

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Services

The services involved

One area of expertise usually leads; the others move with it. WONE Global keeps them connected across every country involved.

  1. Usually leadsIntellectual Property & Brand Protection4 markets with a named lead→
  2. Often involvedTrade, Customs & Supply Chain1 market with a named lead→
  3. Often involvedDisputes & Resolution9 markets with a named lead→

Who handles it

Intellectual Property & Brand Protection, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Bangladeshin the typical case On request Availability confirmed before any work begins Bring a requirement →
  2. Indiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. United Arab Emiratesin the typical case On request Availability confirmed before any work begins Bring a requirement →
  4. Brazil WONE Global Partner Luis Felipe Balieiro Lima · Partner Brief this Partner →
  5. Poland WONE Global Partner Andrzej Zacharzewski · Partner Brief this Partner →
  6. South Africa WONE Global Partner Kameel Keshav CA(SA) · Managing Partner Brief this Partner →
  7. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  8. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  9. Singapore On request Availability confirmed before any work begins Bring a requirement →
  10. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  11. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

WONE Global Intelligence

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Discuss this case with WONE Global.

UNBOUNDED™ · Global Business Circuit™

Work through India ↔ United Arab Emirates with the leaders doing it.

Bring a live question about this corridor to a small online session of senior business leaders, run by UNBOUNDED™, the ecosystem WONE Global belongs to.

WONE Global is one of the six institutions of the UNBOUNDED™ Global Ecosystem. Links open unboundedglobal.com. WONE Global in the ecosystem