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Cases · Specialist sectors · Sports, athletes & sporting institutions

Structure image rights and endorsements

How should an athlete's image rights and endorsements be structured?

WONE Global designs the image-rights structure and endorsement contracts with tax and IP professionals in each country the income comes from.

Countries in the typical case India · United Arab Emirates · United Kingdom

The situation

What is happening

An athlete or personality earns from sponsorship and image rights in several countries.

What is at stake

Poorly structured image rights are taxed heavily and challenged by tax authorities.

Who faces this

  • Sport and entertainment

A scenario

CricketerSport and entertainment · from India · in United Arab Emirates, United Kingdom

He has endorsement deals in India, the UAE and the UK.

Where it ends Endorsement income taxed once, correctly.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Image rights company”“Endorsement income in several countries”“A player wants to protect international image rights”

The solution

How WONE Global handles it

WONE Global designs the image-rights structure and endorsement contracts with tax and IP professionals in each country the income comes from.

Usually led by Trade marks, patents and brands, with Tax and structuring, Contracts and commercial law and Setting up and running a company.

Step by step, in the scenario

  1. Week 1Income and contracts mapped.
  2. Week 2Structure designed.
  3. Weeks 3-4Contracts aligned.
  4. ThenFilings.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01Whether to hold image rights in a company, and where
  2. 02How each country taxes endorsement income
  3. 03Contract terms that protect the brand

Outcomes

What you receive

  • An image rights structure
  • Sponsorship agreements reviewed
  • Tax filings in each country planned

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Who handles it

Trade marks, patents and brands, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. Indiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  2. United Arab Emiratesin the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. United Kingdomin the typical case On request Availability confirmed before any work begins Bring a requirement →
  4. Poland WONE Global Partner Anna Pawlikowska · Partner Brief this Partner →
  5. Uganda WONE Global Partner Tony Galandi Kiire · Managing Partner Brief this Partner →
  6. Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
  7. Singapore On request Availability confirmed before any work begins Bring a requirement →
  8. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Anna PawlikowskaKraków · Poland

WONE Global Capability Partner · Poland

Anna Pawlikowska

Partner · Zacharzewski & Partners Law Office · Kraków

Legal Adviser. Co-founder of the Firm. Has been advising parties on technology contracts for more than a dozen years. Specialises in intellectual property law and new technologies. Provides day-to-day legal services to …

Tony Galandi KiireKampala · Uganda

WONE Global Capability Partner · Uganda

Tony Galandi Kiire

Managing Partner · Diamond Advocates · Kampala

Tony Kiire is the Founding and Managing Partner of Diamond Advocates, where he leads the Technology, Innovation, and Intellectual Property Law practice. He is also the founder of Lawtech Associates and Consult, the comp…

Katherin Diaz VelillaBogotá · Colombia

WONE Global Capability Partner · Colombia

Katherin Diaz Velilla

Complete profile

Co-Founder · V&V Associates · Bogotá

International tax attorney and strategic advisor with 12+ years across Colombia's DIAN, Ministry of Finance, Senate, Presidency, and EY. Co-founder of V&V Asociados. Specializes in cross-border tax structuring, transfer…

Mauro Tejada RamonQuito · Ecuador

WONE Global Capability Partner · Ecuador

Mauro Tejada Ramon

Tax & Legal Partner · G&G Auditores Independientes & Lex Fiscal Corp · Quito

Professional with 20 years of experience in Tax Administration, performing functions in the managerial and tax administration fields. Experience related to the fiscal field in the main sectors of the economy: Banking, c…

WONE Global Intelligence

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UNBOUNDED™ · Global Business Circuit™

Work through India ↔ United Arab Emirates with the leaders doing it.

Bring a live question about this corridor to a small online session of senior business leaders, run by UNBOUNDED™, the ecosystem WONE Global belongs to.

The Global Business Circuit™

One corridor, 60 minutes online, 12 senior business leaders. The leaders' own questions set the agenda; market and professional perspectives join only where the questions call for them.

WONE Global is one of the six institutions of the UNBOUNDED™ Global Ecosystem. Links open unboundedglobal.com. WONE Global in the ecosystem