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Cases · Markets, trade & operations · Commercial intelligence & market strategy

Add a second country

We're in one market abroad. How do we add a second one?

WONE Global compares the candidate markets on entry route, licences, tax and cost on the same basis, then sets up in the one you choose with professionals in that market, reusing the documents and decisions that worked the first time.

Countries in the typical case United Arab Emirates · Saudi Arabia

The situation

What is happening

What is at stake

Copying the first country's set-up rarely works: licensing, tax and hiring differ, and mistakes in a second market cost more because the first is now relying on it.

A scenario

FintechFounder-led company · from United Arab Emirates · in Saudi Arabia

Already licensed in Dubai, it wants to enter Saudi Arabia.

Where it ends A second market entered properly.

A representative scenario of the work WONE Global coordinates, not a specific client’s matter.

Also asked as “Expanding to another country”“Which country should we expand to next?”“Our board is assessing expansion into an unfamiliar country”

The solution

How WONE Global handles it

WONE Global compares the candidate markets on entry route, licences, tax and cost on the same basis, then sets up in the one you choose with professionals in that market, reusing the documents and decisions that worked the first time.

Usually led by Setting up and running a company, with Tax and structuring, Contracts and commercial law and Market research and partner checks.

Step by step, in the scenario

  1. Weeks 1-2WONE Global maps Saudi licensing and set-up.
  2. Weeks 3-8Applications prepared.
  3. Months 3-6Licensing and entity set-up.
  4. ThenLaunch.

Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.

Decisions

The decisions involved

  1. 01What can be reused from the first market and what cannot
  2. 02Whether to run it from the first entity or set up anew
  3. 03How the two markets will trade with each other

Outcomes

What you receive

  • A second-market entry plan
  • Structure and intercompany arrangements
  • A combined compliance calendar

This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.

Who handles it

Setting up and running a company, market by market

The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.

  1. United Arab Emiratesin the typical case WONE Global Partner Dr Hajra Nazir · Head Corporate Advisory / Consultancy Division Brief this Partner →
  2. Saudi Arabiain the typical case On request Availability confirmed before any work begins Bring a requirement →
  3. Austria WONE Global Partner Mag. Mario Haider · Tax Consultant Brief this Partner →
  4. Rwanda WONE Global Partner Lydie N. Murorunkwere · Founder & Managing Director Brief this Partner →
  5. India On request Availability confirmed before any work begins Bring a requirement →
  6. Singapore On request Availability confirmed before any work begins Bring a requirement →
  7. United Kingdom On request Availability confirmed before any work begins Bring a requirement →
  8. United States On request Availability confirmed before any work begins Bring a requirement →

Other markets: WONE Global covers 100 countries. Name yours in the requirement →

Dr Hajra NazirDubai · United Arab Emirates

WONE Global Capability Partner · United Arab Emirates

Dr Hajra Nazir

Head Corporate Advisory / Consultancy Division · VASS International Auditing & Consultants · Dubai

Dr Hajra Nazir is qualified Professional Doctorate (PD) in Business Advisory & Compliance with prestigious organizations in the field of Corporate Advisory, Business Administration, Law, Commerce, Applied Economics etc.…

Katherin Diaz VelillaBogotá · Colombia

WONE Global Capability Partner · Colombia

Katherin Diaz Velilla

Complete profile

Co-Founder · V&V Associates · Bogotá

International tax attorney and strategic advisor with 12+ years across Colombia's DIAN, Ministry of Finance, Senate, Presidency, and EY. Co-founder of V&V Asociados. Specializes in cross-border tax structuring, transfer…

WONE Global Intelligence

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