Vienna · AustriaWONE Global Capability Partner · Austria
Submission received
Your information has been recorded by WONE.
Cases · Markets, trade & operations · Market entry, licensing & government engagement
Build a multi-country growth plan
Which countries should we expand to next, and in what order?
WONE Global compares the shortlisted markets on entry route, regulation, tax, people and cost, using the same questions in each, and turns the result into a sequenced plan with the professionals who would carry out each entry.
Countries in the typical case Sweden · Germany · United Kingdom · United Arab Emirates · Singapore
The situation
What is happening
What is at stake
Choosing markets on instinct leads to costly entries, slow approvals and exits two years later.
A scenario
Healthtech companyFounder-led company · from Sweden · in Germany, United Kingdom, United Arab Emirates and 1 more
It is choosing three markets for the next two years.
Where it ends A growth plan built on facts, not instinct.
A representative scenario of the work WONE Global coordinates, not a specific client’s matter.
Also asked as “International expansion plan”“Compare markets for expansion”“We need to evaluate whether a new country is commercially viable”“We need an independent market-entry feasibility study”“An exporter is reconsidering which markets to prioritise”
The solution
How WONE Global handles it
WONE Global compares the shortlisted markets on entry route, regulation, tax, people and cost, using the same questions in each, and turns the result into a sequenced plan with the professionals who would carry out each entry.
Usually led by Market research and partner checks, with Tax and structuring and Setting up and running a company.
Step by step, in the scenario
- Weeks 1-2WONE Global compares candidate markets on the same questions.
- Week 3Shortlist with cost and timing.
- Week 4Sequenced plan.
- ThenFirst entry started.
Timings are typical. They depend on the countries, the authorities involved and how quickly documents are available.
Decisions
The decisions involved
- 01Which markets, in what order
- 02Structure that scales across those markets
- 03Budget for legal, tax and compliance in each
Outcomes
What you receive
- A sequenced market plan
- A scalable group structure
- A cost and timing view per market
This is a general guide. Your WONE Global professional confirms the work, timing and fees for your markets before anything starts.
Services
The services involved
One area of expertise usually leads; the others move with it. WONE Global keeps them connected across every country involved.
Who handles it
Market research and partner checks, market by market
The status of the lead service in the markets that matter for this case. A named WONE Global Partner acts under their own licence; where none is in place yet, WONE Global confirms availability before anything else.
- Germanyin the typical case On request Availability confirmed before any work begins Bring a requirement →
- Singaporein the typical case On request Availability confirmed before any work begins Bring a requirement →
- Swedenin the typical case On request Availability confirmed before any work begins Bring a requirement →
- United Arab Emiratesin the typical case On request Availability confirmed before any work begins Bring a requirement →
- United Kingdomin the typical case On request Availability confirmed before any work begins Bring a requirement →
- India On request Availability confirmed before any work begins Bring a requirement →
- Saudi Arabia On request Availability confirmed before any work begins Bring a requirement →
- United States On request Availability confirmed before any work begins Bring a requirement →
Other markets: WONE Global covers 100 countries. Name yours in the requirement →
Vienna · Austria
Douala · CameroonWONE Global Capability Partner · Cameroon
Edmond Christian AKOA MBALLA
Bogotá · ColombiaWONE Global Capability Partner · Colombia
Katherin Diaz Velilla
Complete profile
- Tax and structuringNamed lead
- Licences, permits and regulatorsNamed lead
- Buying, selling and investingNamed lead
International tax attorney and strategic advisor with 12+ years across Colombia's DIAN, Ministry of Finance, Senate, Presidency, and EY. Co-founder of V&V Asociados. Specializes in cross-border tax structuring, transfer…
Quito · EcuadorWONE Global Capability Partner · Ecuador
Mauro Tejada Ramon
Professional with 20 years of experience in Tax Administration, performing functions in the managerial and tax administration fields. Experience related to the fiscal field in the main sectors of the economy: Banking, c…
Munich · GermanyWONE Global Capability Partner · Germany
Ulrike Berner, MBA
Ulrike Berner has been Managing Director and shareholder of BSP since 2021, leading the strategic direction, client relationships, and business development of the firm. She has extensive experience working with firms an…
Kowloon · Hong KongWONE Global Capability Partner · Hong Kong
Yvonne Chow
Ms. Chow, our director, graduated from Smith College (US), and obtained her master's degree in Religion from Yale University. She is an associate member of Hong Kong Institute of Certified Public Accountants and Institu…
Discover
Where this case connects
The markets, corridors and guides behind this case, and the questions to put to Ask WONE below. Every link opens a page that links back here.
Markets in the typical case
- SwedenMarket guide
- Market research and partner checks in SwedenService in this market
- GermanyMarket guide
- Market research and partner checks in GermanyService in this market
- United KingdomMarket guide
- Market research and partner checks in the United KingdomService in this market
- United Arab EmiratesMarket guide
- Market research and partner checks in the United Arab EmiratesService in this market
- SingaporeMarket guide
- Market research and partner checks in SingaporeService in this market
Corridors
Services and subject
Worked examples
How it goes in practice
Researched corridor journeys, and representative scenarios on the same subject. None is a specific client’s matter.
- UAE ↔ Europe · researched journeyA UAE company sets up a GmbH in GermanyRead the journey →
- UAE ↔ United Kingdom · researched journeyA UAE company sets up a UK subsidiaryRead the journey →
- Mid-sized company · from Germany · in Saudi ArabiaIt has won its first Saudi contract and must be able to invoice and staff the project within weeks. The choice is between a branch, a local company or working through a local agent, and each carries different tax, licensing and liability consequences.How WONE Global handles it →
Market entry, licensing & government engagement
Related cases
Urgent A foreign authority wants our documents apostilled or legalised. How?Urgent Our licence application abroad has been stuck for months. Can anyone move it?Should we open a branch, a subsidiary or just use a distributor abroad?How do we set up a company in another country, and how long will it take?Can we just open a branch or representative office instead of a full company?Which licences do we need before we can start operating abroad?What must be in place before our new office abroad starts trading?Our licence abroad is due for renewal. What do we need to do?What do we need to open another office or facility abroad?A government has damaged our investment. Do we have a treaty claim?
WONE Global Intelligence
Ask about doing business across borders
Ask in your own words. Answers come from WONE Global's checked records, with every source shown, and end with the named Partner who can act. Go deeper on any point, or build a decision file.
UNBOUNDED™ · Global Business Circuit™
Work through UAE ↔ Europe with the leaders doing it.
Bring a live question about this corridor to a small online session of senior business leaders, run by UNBOUNDED™, the ecosystem WONE Global belongs to.
The Global Business Circuit™
One corridor, 60 minutes online, 12 senior business leaders. The leaders' own questions set the agenda; market and professional perspectives join only where the questions call for them.
Sessions involving these markets
26 OctMonSouth Korea ↔ GCC09:30 UTC · 15:00 IST · 60 minutes online12 of 12 placesTake a place 2 NovMonGCC ↔ Africa09:30 UTC · 15:00 IST · 60 minutes online12 of 12 placesTake a place 4 NovWedEurope ↔ ASEAN09:30 UTC · 15:00 IST · 60 minutes online12 of 12 placesTake a place
No session on this exact corridor is scheduled in the coming weeks. The calendar rolls forward continuously.
WONE Global is one of the six institutions of the UNBOUNDED™ Global Ecosystem. Links open unboundedglobal.com. WONE Global in the ecosystem