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BEGIN WITH THE BUSINESS

Bring what the business needs to do next.

You do not need to diagnose the professional category first. Start with the objective, market or problem.

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Start before you know the category.

Describe the decision, uncertainty or objective in ordinary business language.

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THE WORLD, CONNECTED BY WORK

Start with a market. Continue anywhere the requirement leads.

Start with a country and move into the business issues, expertise and people around it.

MARKET ENTRY

See what changes from market to market and who may be able to help.

EXPLORE MARKETS
18 AREAS OF EXPERTISE

The professional work a cross-border business actually needs.

Each area of expertise connects to the markets, business situations and professionals around it.

AREA OF EXPERTISE

See how this area of expertise changes by market.

EXPLORE EXPERTISE
INDUSTRY CONTEXT

Cross-border work changes with the economics of the industry.

Ten broad industry groups open into one hundred detailed business activities and markets.

SECTOR DETAIL

Go deeper than the broad sector label.

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BETWEEN MARKETS

Business corridors are where cross-border work becomes real.

Explore the questions, capability needs and WONE relationships connecting both ends.

CORRIDOR VIEW

Two markets. One connected business objective.

EXPLORE CORRIDORS
PEOPLE AROUND THE OBJECTIVE

Find the exact professional relationship for the work.

People, firms and specialists should surface around context — not as an isolated directory.

PEOPLE

People are part of the answer, not a separate search.

FIND PEOPLE
KNOW · FIND · SOLVE

Intelligence that points toward a business decision.

Market signals, practical context, client work and conversations around live cross-border decisions.

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Move from insight to the next useful step.

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WONE / AREA OF EXPERTISE · TRANSACT & PROTECT · 16
WORK.

Intellectual Property & Brand Protection

Protection and commercialisation of brands, technology and other intellectual property across jurisdictions.

WONE AREA OF EXPERTISE · Intellectual Property & Brand Protection
HOW THIS EXPERTISE CONNECTS

See where this expertise matters, what it connects to and who may be relevant.

This expertise rarely stands alone. The right answer often depends on the market, the business situation and other specialist needs around it.

AREA OF EXPERTISEIntellectual Property & Brand Protection
MARKETS7PEOPLE7MOMENTS8
RELATED6
INTELLIGENCE0
WHAT THE WORK MAY INVOLVE

Understand what the work may involve, then see the markets and professionals that may be relevant.

This page describes a defined area of professional expertise. The exact scope still depends on the business objective, jurisdiction and engagement.

01

Identify the IP that needs protection

Add the market, timing and other professional needs around the same objective.

02

Review ownership and licensing arrangements

Add the market, timing and other professional needs around the same objective.

03

Secure or coordinate registrations where relevant

Add the market, timing and other professional needs around the same objective.

04

Address enforcement, infringement and brand-risk issues

Add the market, timing and other professional needs around the same objective.

QUESTIONS BEFORE THE WORK STARTS

Start with the business decision, not the professional category.

— What needs to be decided before intellectual property & brand protection work starts?

— Which jurisdiction owns professional responsibility?

— What else needs to move at the same time?

— What information and decisions are needed from the business?

SEE HOW THIS CHANGES BY MARKET

Where do you need Intellectual Property & Brand Protection?

Choose the market and see how this area of expertise applies there.

AREA OF WORK × MARKET

Intellectual Property & Brand Protection

PEOPLE

Professionals whose published expertise includes this area.

Chau Kim Hien

Chau Kim Hien

CEO

Ho Chi Minh City · Vietnam

Vina TPT Company Limited

Tax & International StructuringAccounting, Reporting & Statutory ComplianceLegal & Contracting
Exact capability relationship · Related capability depth
OPEN PROFILE →
James Ngochi Ngugi

James Ngochi Ngugi

Managing Partner

Nairobi · Kenya

Ngugi & Company

Legal & ContractingDisputes & ResolutionEmployment, Payroll & Mobility
Exact capability relationship · Related capability depth
OPEN PROFILE →
Kelvin A. Egbe

Kelvin A. Egbe

Managing Partner

Yaoundé · Cameroon

Midas Law Group

Transactions & DealsRisk, Compliance & Financial IntegrityLegal & Contracting
Exact capability relationship · Related capability depth
OPEN PROFILE →
Tony Galandi Kiire

Tony Galandi Kiire

Managing Partner

Kampala · Uganda

Diamond Advocates

Technology, Data & CyberIntellectual Property & Brand ProtectionLegal & Contracting
Exact capability relationship · Related capability depth
OPEN PROFILE →
Anna Pawlikowska

Anna Pawlikowska

Partner

Kraków · Poland

Zacharzewski & Partners Law Office

Intellectual Property & Brand ProtectionLegal & ContractingRisk, Compliance & Financial Integrity
Exact capability relationship · Related capability depth
OPEN PROFILE →
Luis Felipe Balieiro Lima

Luis Felipe Balieiro Lima

Partner

São Paulo · Brazil

BLSA Advogados

Legal & ContractingIntellectual Property & Brand ProtectionRisk, Compliance & Financial Integrity
Exact capability relationship · Related capability depth
OPEN PROFILE →
Reagan Blankfein Gates

Reagan Blankfein Gates

Managing Partner

Lusaka · Zambia

Reagan Blankfein Gates Legal Practitioners

Transactions & DealsDisputes & ResolutionLegal & Contracting
Exact capability relationship · Related capability depth
OPEN PROFILE →
ASK WONE ABOUT THIS EXPERTISE

Ask WONE how this expertise may apply to your market, industry and business objective.

Ask a question from this page and WONE will keep the market, expertise, industry and other relevant details in view while it helps you work out what matters next.

ASK WONE ABOUT THIS NEED

Tell WONE the market, industry and business objective, and keep Intellectual Property & Brand Protection in view.

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OPERATING ACROSS BORDERS?

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