Driving Operational Excellence & Business Transformation through Strategic Leadership
A seasoned operations and business transformation leader with 27+ years of experience across Saudi Arabia and Egypt. I specialize in bridging the gap between high-level strategy and daily execution, with a proven track record across the legal, industrial, and manufacturing sectors.
I build resilient operational foundations that don\\\\\\\'t just function but transform to meet market demands. Working closely with senior leadership, I ensure that organizational structures, GRC (Governance, Risk & Compliance) frameworks, and administrative systems are aligned to support sustainable growth and institutional maturity.
My approach balances rigorous operational discipline with a forward-looking mindset—ensuring that people, processes, and technology (ERP/Odoo) work in harmony to drive efficiency and accountability.
Core Expertise
- Operations & Transformation — streamlining complex workflows, re-engineering processes, and leading organizational change
- Business Development & Support — enabling growth through strategic partnerships, bidding excellence (Etimad/Fursa), and market positioning
- GRC & Institutional Governance — strengthening compliance, internal controls, and policy frameworks (SOPs)
- HR & Organizational Development — building performance-driven cultures, restructuring teams, and enhancing talent systems
- Enterprise Support & Administration — leading large-scale administrative and support functions with precision and control
Impact at Riada
- Leading the transition toward institutional maturity through structured operations and governance
- Activating new growth channels and strengthening the firm\\\\\\\'s technical and financial bidding capabilities
- Optimizing cross-functional coordination and execution to improve service delivery
- Driving organizational alignment through integrated management systems
