Joylashmi Das

First Name


Last Name


Present Position / Designation

General Counsel

Bio-Professional Background (Brief)

Joylashmi Das, an experienced lawyer, has established herself as an expert in media, sports, and entertainment law. Currently serving as the General Counsel at ITW Group, a prominent sports, media, and entertainment consulting agency, Joy's dedication to the intersection of law and creativity has earned her recognition in the dynamic and constantly evolving realms of sports, media, and entertainment in India and beyond.

She completed her BA.LLB from Campus Law Centre, Faculty of Law, Delhi University, where she acquired a solid understanding of legal principles and refined her skills in advocacy. Additionally, she obtained a Bachelor's degree in History from Miranda House, Delhi University.

Professional Experience:

With more than 15 years of experience, Joylashmi has established herself as a prominent figure in the legal field, particularly in the media, sports, and entertainment industries. Throughout her career, she has had the opportunity to work with a diverse clientele, including global cricket boards, artists, musicians, athletes, production companies, and sports organizations. Notable organizations she has been associated with include the European Business and Technology Centre (EBTC), IOS Sports and Entertainment, Federation of Indian Chambers of Commerce and Industry (FICCI), and Nestle India Limited.

At Nestle India, she served as an IP Specialist, playing a crucial role in protecting the organization's Intellectual Property (IP) rights. Her responsibilities included overseeing the filing of trademark applications, handling opposition matters, drafting and executing copyright assignments, and managing global licensing agreements. She worked closely with Brand Groups, providing valuable assistance in meeting their specific IP requirements. Additionally, she collaborated with Nestle counterparts worldwide to ensure consistency in policies and guidelines across different regions.

During her tenure at FICCI, was an integral member of the esteemed Meditation Advisory Centre, a pilot project initiated by the Department of Consumer Affairs, Government of India to settle consumer disputes through the Alternate Disputes Redressal Mechanism (ADR) and contributed to looking into the legal aspects of policy making at FICCI.

At IOS Sports and Entertainment, she played a pivotal role in projects relating to celebrity endorsements, talent representation, event management, and finalizing agreements with renowned sports federations including the Indian Olympic Association.

At EBTC, Joylashmi was leading the legal department and was a part of a project advisory to promote the Europe - India business corridor by way of smart collaboration with a specific focus on sustainability, innovation, green technology, and internationalization.

Sports, Media and Entertainment Law Expertise:
She is well-versed in all aspects of media and entertainment law, including strategic advisory, contract negotiation, intellectual property rights, licensing agreements, and managing global strategic partnerships, she has successfully navigated clients through the complexities of the entertainment industry, ensuring that their legal rights are protected.

In the realm of sports law, Joylashmi has demonstrated expertise in rights acquisition from global cricket boards and governing bodies, instrumental in concluding some marquee partnerships across major sports events across the globe, in addition, She has also been involved in athlete representation, contract negotiations, endorsement deals, conducting detailed research and ensuring compliance with the relevant laws, rules and regulations and sports governance.

Business enabling approach:
Joylashmi is dedicated to understanding the unique needs of the evolving sports, media, and entertainment Industry and is committed to providing tailored legal solutions that align with the organisation's goals and objectives. Joylashmi and her team play a crucial role in supporting and facilitating the core business functions by ensuring that all aspects of our operations are in full compliance with applicable laws and regulations.

Professional Memberships:
She is a member of the Bar Association of Delhi.
Staying abreast of the latest developments in media, sports, and entertainment law, she actively engages in industry conferences and seminars to ensure that she remains at the forefront of legal trends.

Recognition and Awards:
Joylashmi's remarkable achievements in the legal domain have garnered her well-deserved acclaim. She has been honored with prestigious accolades including Forbes Legal Powerlist 2021 (Top General Counsel) and Forbes Legal Powerlist 2022 (Top 50 General Counsel in India). Additionally, she was recognized as the "Most Promising In-House Lawyer of the Year" at the Economic Times Legal Awards. Her unwavering dedication to excellence and unwavering commitment have firmly established her as a highly esteemed figure within the legal community.

Past Achievements:
Appointed by the Department of Consumer Affairs, Ministry of Consumer Affairs, Food and Public Distribution, Government of India, I have been selected as a Task Force Member to provide legal expertise and develop a comprehensive plan for the creation of court-attached Mediation centers nationwide.

Community Involvement:
Joylashmi is not only dedicated to her legal practice but also actively engages in community work. She demonstrates her passion for animals by actively participating in the adoption and fostering of homeless animals, aiming to create a positive impact that extends beyond the confines of the legal profession.

More Details

As the General Counsel at ITW Group, Joylashmi Das has a crucial role in protecting the overall interest of the Company and has a foolproof legal framework in place to meet the said objective. 

ITW today has arguably the most efficient and diverse legal team in the sector and that's been built by her piece by piece over the last 5.5 years. She has utilized the expertise attained to approach every project with a complete understanding of the company's commercial objectives while keeping in mind the necessary due diligence needed to ensure that not only does the project deliver value to all stakeholders but also protects ITW’s business interests. 

Some of the responsibilities include but are not limited to providing strategic advice to the management, overseeing the overall legal functions of the ITW Group companies, identifying risks, and working on de-risking strategies/approaches/course of action to protect the interest of the Company including group companies, ensuring due diligence and compliance, handling key commercial contracts and negotiations, broadly to meet legal requirements, managing global strategic partnerships (mostly with rights holders such as cricket boards of countries, the International Cricket Council (ICC), broadcasters etc), Ensure compliance with industry regulations and legal requirements and drive the team’s performance as well as deal with complex and significant matters of the Company.

The landmark partnerships in the field of sports, media, and entertainment such as:

  • MPL Sports association with the BCCI as the Official Kit and Merchandise Partner
  • Killer Jeans association with the BCCI as the Official Partner
  • CRED, Unacademy, Swiggy, and Herbalife in concluding their partnership with the IPL/BCCI as the IPL Official Partners
  • Rights acquisition from different cricket boards such as International Cricket Council,  BCCI, Asian Cricket Council, Sri Lanka Cricket, Cricket Australia, England and Wales Cricket Board,  Bangladesh Cricket Board, Cricket West Indies, Cricket South Africa, Afghanistan Cricket Board, Cricket Ireland, Netherlands Cricket Board, Zimbabwe Cricket Board and several state cricket associations etc

These experiences have made her evolve to bring new strategies to the team by thinking outside the box for various projects also enabling her to build a strong team for success. The goal is to lead the transformation of the team from being just a functional part of the organization to one that is at the forefront of identifying strategic business opportunities and providing ITW with a competitive advantage by giving us a superior understanding of the legal environment in a complex and fast-evolving industry.  

Contact Information: Joylashmi can be reached at joy@itwconsulting.in and +919811824640


7 reviews 5.00
Professional Expertise
Industry Practice Knowhow
Impact on Community
  • Gaudenzio Bonaldo Gregori 5.00
    April 22, 2024

    Impressive track record and expertise

  • Thomas Joseph 5.00
    April 15, 2024

    Working with Joy is an absolute pleasure. With a keen eye for detail and a profound understanding of the nuances of negotiation, Joy ensures that every transaction we undertake is not only successfully closed but also strategically advantageous for the organization.

    One of Joy's remarkable traits is her mindful approach towards considering the requirements of all parties involved. She meticulously assesses the needs and concerns of the other side, fostering an environment conducive to constructive dialogue and mutually beneficial agreements. What truly sets Joy apart is her penchant for innovation in devising strategies that serve to both expedite the transaction process and fortify our company's interests.

    A great mentor and even better colleague and friend, she’s the coolest General Counsel that I have ever worked with.

  • Anushri Dayanand 5.00
    March 21, 2024

    I have worked with Joy at ITW. She is always been one step ahead to always say “I’m here if you need me” always had our back and always provide the guidances and professional support.

    She is an exceptional leader, mentor. She had a talent to tackle complex situations with ease and a smile. She is a great to work under a great deal of pressure. Joy is always been keen to explore and learn new and educate her team. I worked under her leadership and she truly inspired me and showed what a true leader should mean to her team. She said we work alongside her and with her and the goal is the ultimate reach to the success of the company and individual upskill.

    I am proud and greatful to have worked with Joy. I have no doubt on her reaching the highest milestone and being an example to all the people. A true example.

  • Priyanka Chhokra 5.00
    March 12, 2024

    Working together since 2016,Joy has been an invaluable asset to our team. Joy consistently exhibits a remarkable level of diligence in her work. Her attention to detail and thoroughness ensure that every legal aspect is meticulously addressed. She is also refreshingly straightforward in her approach to problem-solving and communication. She tackles challenges head-on with honesty and transparency, fostering an environment of trust and clarity. She demonstrates unwavering commitment to her responsibilities and the success of our firm. Her dedication to achieving our goals is evident in her consistent efforts and proactive mindset.

    It's a privilege to work alongside her, and I have no doubt that her contributions will continue to drive our firm's success.

  • Tareque Laskar 5.00
    January 29, 2024

    I have worked with Joy as a colleague at ITW since 2018, and what has stood out most to me is her ability to understand the need to balance the diligence of compliance with the flexibility needed for business.

    Joy has shown the ability to see the bigger picture of the legal and compliance division as a strategic enabled for a business like ITW's where there is a confluence of complex ideas involving IP rights, intangibles in deliverables, and an ever evolving regulatory landscape. Joy and her team are always abreast of the latest developments, guidelines, and changes, and can be relied on giving us an up-to-date primer whenever needed. This phenomenal ability to be both current and agile makes her probably one of the best I have ever worked with in this space.

  • Upul Nawaratne Bandara 5.00
    January 27, 2024

    Joy is an exceptional legal professional who serves as the General Counsel at ITW Group, a prominent business partner of Sri Lanka Cricket. Her unwavering commitment, unparalleled expertise, and professionalism have consistently stood out in our collaborative efforts.
    Joy's brilliance shines through in her meticulous attention to detail, comprehensive research, and strategic approach to crafting foolproof legal frameworks. Together, we have witnessed her ability to secure landmark partnerships and accolades, a testament to the impactful results she achieves.
    Joy, I extend my heartfelt wishes for continued success in all your endeavors. Your contributions have been invaluable, and I am confident that your brilliance and dedication will continue to leave a lasting impact in the legal landscape.

  • Prabakaran K 5.00
    January 24, 2024

    Joylashmi Das stands as an exemplary legal professional, showcasing unparalleled expertise as the General Counsel at ITW Group. Joy has crafted a foolproof legal framework, securing landmark partnerships and accolades when we have worked together. Forbes awarding her the "Most Promising In-House Lawyer of the Year" was no surprise; her strategic thinking, commitment to excellence, and community involvement make her a standout nominee for Legal Excellence. I wish the powerhouse, all the very best!

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