Maija Liberte

Maija Liberte is deserving of this recognition due to her remarkable combination of expert knowledge, international reputation, and sustained impact over more than twenty years in the field of intellectual property. As Founder & Managing Attorney at Liberte Legal Services, she has dedicated her entire private practice to helping both business owners and individuals protect their trademarks, designs, and IP rights with precision and integrity.

Her credentials demonstrate deep technical competence: she is a Latvian professional trademark attorney as well as an official representative at the European Union Intellectual Property Office (EUIPO). She holds experience across judicial and administrative bodies such as the Latvian IPO, EUIPO, UKIPO, and WIPO. Maija doesn’t only provide generic advice—her practice involves trademark consulting, conducting detailed research in the EU, USA, UK and worldwide, handling renewals and amendments, monitoring for conflicts, issuing cease and desist letters, and representing clients in opposition proceedings.

Beyond sheer breadth of services, Maija’s performance metrics and scale are also impressive: at one point she managed a portfolio of more than 250 trademarks and designs when working for a major pharmaceutical company in the Baltics. That kind of load requires not only legal expertise but organizational rigor and ability to deal with complexity, international jurisdictions, and evolving laws. Her prior role at a UK law firm adds international commercial insight, which enhances the value she brings to clients with cross-border IP concerns.

Her impact goes beyond her clients: by being an associate of UK firm Sanderana, she helps build bridges between legal systems, raising standards for IP protection and advocacy. Her work combats infringement, unfair competition, and protects creative and business investments. Each case of successful enforcement or opposition preserves not only individual client rights but supports broader industry innovation and fairness in the marketplace.

In summary, Maija Liberte combines longevity, technical mastery, and international scope with concrete outcomes—large IP portfolios managed, disputes successfully handled, and rights preserved across jurisdictions. Her contributions safeguard creativity and support business integrity, making her truly deserving of an award recognizing excellence in intellectual property practice and service.

Her services over recent years include trademark consulting, registration proceedings in EUIPO and internationally, renewals, amendments, monitoring, conflict/opposition procedures.

She works with international filings, opposition proceedings, and possibly design registrations (through the Hague system) in addition to trademarks.

Maija advises clients in a diverse set of industries: IT & Telecom; Crypto; Cosmetics & Pharmaceuticals; Financial & Professional Services; Design & Engineering; Arts; Health & Lifestyle. These clients cover a broad range: beauty/cosmetics (e.g. Huelia Botanicals, Collagenly), health & wellness (Lena Wild, LemaLab), food & beverage (Tribals Coffee), tech/digital startups (Appointmatic, Wander+), fashion or lifestyle brands (Infinity, Elllie Comfort), sports (Atlas Athlete), etc. That demonstrates her ability to adapt IP strategy across different market contexts.

Market reach & brand growth: Maija has helped protect IP rights in different jurisdictions – not only the EU and UK, but also Australia, the USA, Canada.

What sets Maija Liberte apart is her unique blend of international expertise, client-centered service, and forward-thinking strategy in the field of intellectual property. While many legal practitioners focus narrowly on procedural filings, Maija has built a practice that is both comprehensive and highly personalized, combining the precision of an experienced EUIPO representative with the adaptability of a boutique firm.

Strategic Differentiation

Maija’s approach to IP protection goes beyond the mechanics of registration. She integrates strategy into every step — from early-stage brand name selection and conflict checks to proactive monitoring, enforcement, and portfolio management. This allows clients not only to secure their rights but to build long-term brand equity and market advantage. Unlike larger firms, where clients may feel like case numbers, Liberte Legal Services offers direct, senior-level attention, ensuring advice is always strategic, actionable, and aligned with clients’ business goals.

Technological and Global Reach

Maija leverages international systems such as EUIPO, WIPO, and national IPOs to provide seamless global protection. She supports clients across Europe, the UK, US, and beyond — vital for startups and SMEs seeking to scale internationally. Her use of modern monitoring tools helps detect potential conflicts early, enabling faster, more cost-effective enforcement. By maintaining streamlined digital processes, she also offers more efficient service delivery than traditional law firms.

Client Service Excellence

What truly differentiates Maija is her client-first philosophy. Her diverse client base — spanning cosmetics, health, food & beverage, technology, design, and lifestyle sectors — speaks to her adaptability and attentiveness to sector-specific challenges. Whether representing a fast-growing health startup like Reverse Health, a niche lifestyle brand like Tribals Coffee, or a natural skincare company such as Huelia Botanicals, she tailors her approach to fit each client’s business model, market dynamics, and expansion goals.

Innovative Impact

In the past 24 months, Maija has focused on helping emerging and mid-sized companies enter competitive markets while safeguarding their intellectual assets. Her ability to translate complex legal frameworks into clear, actionable guidance empowers entrepreneurs and innovators to move quickly and confidently. This innovative “translator role” — bridging law, business, and creativity — is what allows her clients to thrive internationally.

In summary, Maija Liberte stands out because she combines the credibility of two decades of experience with the agility of a boutique practice, delivering tailored, cross-border IP solutions that larger firms often struggle to match. Her innovation lies in strategy, personalization, and impact — protecting not just trademarks, but the very identities of the businesses she serves.